‘That Guy’ is a multimedia campaign sponsored by the Department of Defense. Created by FleishmanHillard, the goal of ‘That Guy’ is to reduce binge-drinking among young service members. Towne Group provided video production and post-production services for the many ‘That Guy’ PSAs, including location filming, high-speed studio photography, editing and motion graphics.
8 x :30
Stars and Stripes
The Stars and Stripes news organization has been serving our military since World War II. When they needed a campaign to promote their new tablet app, Towne Group created a fun series of spots with a tongue-in-cheek attitude. Shot in studio with the help of one talented (dead) fish.
The Stars and Stripes Tablet Edition – it reads like a newspaper, but performs like a tablet!
1 x :30, 3 x :15
Post 9/11 GI Bill
The GI Bill is one of the most important benefits available to members of our armed forces. Towne Group worked with the Department of Veterans Affairs to produce several different PSA campaigns to help raise awareness of this valuable benefit and inform service members on how they can use it.
Filmed in studio and on location, with all creative and technical services provided by Towne Group.
5 x :30
Afterdeployment.org is a Department of Defense program that offers a range of mental health services for service members, veterans and their families. Towne Group worked to create a PSA that honors the service and experience of veterans while acknowledging the very real difficulties of returning to civilian life.
Filmed on location and composited in post-production with footage captured by military videographers in the war zone.
1 x :60
The Defense Health Agency has a longstanding commitment to reducing tobacco use among service members. As part of the ‘Quit Tobacco’ campaign, Towne Group created a series of PSAs targeting young adults. Based on audience research, the PSAs communicate information known to be effective at reaching millennials, but always with a light touch, through humor and satire.
3 x :30
Federal Voting Assistance Program
The Federal Voting Assistance Program (FVAP) provides voting assistance for service members and their families around the world. Towne Group worked with FVAP to create PSAs that serve a variety of goals: dispelling common myths about absentee voting, reinforcing the importance of voting and communicating the basic steps necessary to take part in the process.
4 x :30 (two from ‘Truth’ and the two 2014 spots)